GfK NOP Culture ScoreSM Index Sheds Light on Bargain Hunting Across the Globe
–Brazil Edges Out US for Top Spot—
New York, March 16, 2005—GfK NOP (formerly NOP World) today announced results of its Culture Score "Bargain Hunting" Index, offering a global perspective on consumer attitudes about getting good deals and buying on sale. Brazil outranks 30 other countries to hold the top spot on the Index.
The Bargain Hunting Index compares the average of two dimensions in each country surveyed: The percent of individuals "who feel really satisfied with themselves, even excited, when they get a really good deal" and the percent of individuals "who always try to buy things on sale," with the global average for each question at 78% and 54%, respectively.
Brazilian consumers top the list, with 96% getting excited when they get a good deal and 89% attempting to always buy things on sale. The United States ranks second, with 86% of Americans saying they feel excited about getting deals and 78% seeking sales. South Africans round out the top three, with 87% excited by good deals and 74% always looking to buy items on sale.
In contrast, Russia, Japan and Poland fall to the bottom of the list. While at least 75% of Russian, Japanese and Polish consumers agree that good deals make them feel really satisfied and even excited, less than 25% of consumers in each of these countries say they always try to buy items on sale.
The complete findings of the Culture ScoreTM "Bargain Hunting" Index are as follows:
| % who agree |
|
Index of average
|
I feel really satisfied with myself, even excited, when I get a really good deal
|
I always try to buy things on sale
|
| Total Global |
100
|
78
|
54
|
| Brazil |
140
|
96
|
89
|
| USA |
124
|
86
|
78
|
| South Africa |
122
|
87
|
74
|
| Venezuela |
121
|
92
|
68
|
| Turkey |
120
|
92
|
66
|
| Canada |
114
|
83
|
67
|
| Philippines |
114
|
89
|
61
|
| Egypt |
113
|
98
|
51
|
| Argentina |
111
|
90
|
57
|
| Australia |
110
|
86
|
59
|
| Indonesia |
105
|
86
|
52
|
| UK |
104
|
84
|
53
|
| Spain |
104
|
84
|
53
|
| France |
102
|
88
|
46
|
| Taiwan |
100
|
68
|
64
|
| Mexico |
100
|
81
|
51
|
| Thailand |
99
|
65
|
66
|
| Germany |
95
|
59
|
67
|
| Saudi Arabia |
95
|
81
|
45
|
| Italy |
90
|
74
|
45
|
| Singapore |
86
|
61
|
53
|
| South Korea |
86
|
60
|
54
|
| India |
86
|
79
|
35
|
| Hong Kong |
85
|
57
|
55
|
| China |
85
|
64
|
48
|
| Czech Republic |
83
|
67
|
43
|
| Sweden |
83
|
66
|
43
|
| Hungary |
80
|
72
|
34
|
| Poland |
80
|
81
|
24
|
| Japan |
79
|
81
|
23
|
| Russia |
73
|
75
|
21
|
About the Culture ScoreSM Index Series...
The Culture Score Index Series is based on further analysis of the Roper Reports® Worldwide survey, which includes in-depth personal interviews with more than 30,000 people, ages 13 to 65 across 31 countries. The data are weighted to the sampled population in each country.
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