On-Line Focus Groups

Tapping into Decision Makers, Opinion Leaders and Key Customer Targets

GfK NOP offers you unique approaches that let you tap into the power and expertise of the thought leaders and decision makers driving your market:

On-Line Focus Groups are real-time "chat rooms" that link respondents from across the country — or around the world. Using iTrack software and a proprietary site, On-Line Focus Groups let respondents in diverse locations participate at one time, in one discussion — without travel expenses.

For more information,