mKids

The mKids US research study presents a unique opportunity to understand mobile telephone ownership and usage, brand affinities, and entertainment habits of American youth between 12 and 19 years old. The syndicated study provides historical market tracking data dating from 2002, and robust quantitative benchmark data from a representative sample of 12 to 19-year-olds, projectable to the top 25 largest US metropolitan areas. Specific objectives from this research study include:

• Evaluation of current market size and penetration
• Assessment of the current value of the market
• Measurement of wireless service and handset brand awareness/share
• Understanding the influence and purchase process for mobile phones.

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