Research Facilities

We support the strategic brand innovation efforts of our clients with outstanding research processes and facilities. In addition, we offer a la carte research services to a wide variety of clients across industry and project scope.

We understand that every research project has unique needs. With a complete range of service offerings and professional, trained staff, we can ensure that your expectations are not just met, but exceeded.

Range Of Qualitative Research Services

  • Conventional focus group research
  • Affinity Groups
  • Diads & Triads
  • One-on-one interviews
  • Ethnographies
  • Home Use Test
  • Product Placement
  • Store Audits
  • Mock Juries
  • Packaging Evaluations
  • Taste Testing

Ancillary Services

  • Experienced Moderators
  • Trained Brain Facilitators
  • Project Field Management
  • In-house professional recruiting via custom respondent database
  • Skilled Illustrators
  • Transcription Services
  • Note Takers
  • Video Camera with Operator
  • Indoor and Outdoor Display Area for large scale evaluations
  • Wireless connectivity
  • LCD projection units, color printers, high-speed copiers, and fax machines
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Research facilities
Research facilities

"GfK Strategic Innovation really gets it when it comes to consumer-driven product transformation- identifying and defining new opportunities that have allowed us to identify +40% growth potential in our core credit card business."

SVP Marketing
Financial Services