How We Help

Simply put, GfK Strategic Innovation is focused on helping businesses grow. We deliver high-impact, truly actionable growth and innovation strategies that take businesses to the "next level" through:

Better understanding consumer drivers, both articulated and non-articulated;
Creating sustainable competitive advantage;
Anticipating and exploiting market change; and
Leveraging current business strengths and competencies (and building new ones).

The key is in understanding where the market and consumer are in their evolution, and delivering the right bundle of benefits to match the current, emerging and future needs.

Our service offerings range from competitive analysis, brand positioning and strategic plans, to full a Innovation roadmap™ that charts viable growth paths for your organization and result in successful market-driven innovation. Whether it’s defining the right strategic platform for future growth, or developing and testing winning new product concepts based on your own platforms, GfK Strategic innovation has the resources to help. Our expertise and approach innovation allow us to comprehensively assess your situation and provide cutting-edge yet actionable solutions, regardless of the size or scope of the project.

For more information, contact us.

Services

"GfK Strategic Innovation has assisted us on many fronts, and in all cases they provided insightful analysis and actionable results. From brand revitalization to gaining an understanding of the consumer buying process, GfK presented coherent analyses and action plans that ultimately generated increased sales."

VP & General Manager
Consumer Products