North America
Practice Areas/GfK Strategic Innovation/NewProductWorks/Ann Arbor Research Facilities
May 7, 2012, 00:20
http://www.gfk.com/north_america/htdocs/practice_areas/gfk_innovation/newproductworks/research_facilities/index.en.html
Research Facilities
We support the strategic brand innovation efforts of our clients with outstanding research processes and facilities. In addition, we offer a la carte research services to a wide variety of clients across industry and project scope.
We understand that every research project has unique needs. With a complete range of service offerings and professional, trained staff, we can ensure that your expectations are not just met, but exceeded.
Range Of Qualitative Research Services
- Conventional focus group research
- Affinity Groups
- Diads & Triads
- One-on-one interviews
- Ethnographies
- Home Use Test
- Product Placement
- Store Audits
- Mock Juries
- Packaging Evaluations
- Taste Testing
Ancillary Services
- Experienced Moderators
- Trained Brain Facilitators
- Project Field Management
- In-house professional recruiting via custom respondent database
- Skilled Illustrators
- Transcription Services
- Note Takers
- Video Camera with Operator
- Indoor and Outdoor Display Area for large scale evaluations
- Wireless connectivity
- LCD projection units, color printers, high-speed copiers, and fax machines
NewProductWorks
"GfK Strategic Innovation really gets it when it comes to consumer-driven product transformation- identifying and defining new opportunities that have allowed us to identify +40% growth potential in our core credit card business."
SVP Marketing
Financial Services