Case Study - Health Care

We helped an innovative medical device company prepare to bring a novel office-based, ophthalmic treatment to market

Situation
Client developed 4-5 diagnostic and treatment devices for a common ophthalmology problem(s) and needed help to assess market opportunity, prioritize R&D dollars and develop a launch plan, including sequencing of optimized propositions.

Results
Proposition(s) delivered strong results in quantitative tests and received additional project funding; project is currently in pre-launch mode at client organization,

What We Did

Defined appropriate target segments (as viewed from a professional perspective) §Determined optimal mix of devices (for various stages of patient needs)
Provided complete commercialization plan (packaging, targets, financials/ economics)
Answered key questions about financial/market viability of devices…will it make money?
Defined strategic opportunity and sequenced the market launch to optimize results

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