Case Study - Health Care

We helped a leading OTC drug brand develop a strategic blueprint for growth.

Situation
Brand was growing quickly but needed to be further insulated from competition; client needed to identify opportunities for growth and a pipeline of new products.

Results
Concepts and "life-cycle” approach were extremely well received in qualitative testing and are being refined for quantitative validation.

What We Did

Helped re-define the consumer experience to identify unmet needs for their therapeutic condition across key consumer target groups
Provided alternative brand architecture strategies based on potential regulatory, product development, and resource scenarios
Fashioned a "life-cycle approach” integrating critical strategies to further assert brand’s leadership position
Developed a brand vision and corresponding roadmap outlining the strategic sequencing of product launches over a four-year period

Next>