GfK Corporate Reputation Scorecard

GfK Corporate Reputation Scorecard offers the most comprehensive system for measuring your company's standing across all key stakeholder groups and for creating strategies for managing towards positive business outcomes to:

• Improve stock price
• Heighten investor interest
• Drive sales
• Attract and keep talented employees
• Increase public support on public affairs issues

GfK Corporate Reputation Scorecard includes flexible, customisable tools that provide:

• A current assessment of your reputation vs. your competition, as well as how your reputational strengths and weaknesses compare with leading companies globally
• Consistent measurement across constituencies based on key drivers of reputation
• Market-based guidance for communications planning so you can set goals, identify and prioritise targets, formulate messages to influence positive outcomes
• Benchmarks against which progress can be measured over time

GfK Corporate Reputation Scorecard studies are distinguished by three decades of leadership in designing and conducting reputation research.