NewsFlow®

Available from GfK Roper Public Affairs and Corporate Communications, NewsFlow is a reliable and affordable measurement tool that enables you to track the impact of your media coverage to reveal how effectively your message has reached your target public.

Based on GfK OmniTel® telephone surveys to a representative sample of 1,000 adults, NewsFlow enables you to substantiate:

How many consumers have read, seen or heard news about your company, brand or chief executive
Whether recent news is leading to more or less favorable opinions
Which target audiences are being impacted
How quickly information reaches the public
What specific messages are reaching your target

NewsFlow provides media content analysis and audience impact data from a single, integrated source to assess how many people were meaningfully impacted by your message in terms of attitudes or behaviors. You'll learn:

How much time does it take for the news to lead to audience impact
How the impact of a positive story compares with that of a negative one
Which messages are driving audience impact most
What's the impact of news about competitors on your category overall
Which audiences are being impacted by which stories

With NewsFlow you'll get more insight than ever before and more evidence of the impact of your campaign.

For more information, contact us.