GfK Roper DC Radar

New President. New Congress. New Agenda.

How well is your organization's reputation positioning you for success among the new order in DC? Will your reputation in Washington help or hurt your legislative and communication efforts?

Get a baseline reading on your reputation among the Washington insiders who hold key positions in government and related organizations with GfK Roper DC Radar, an innovative and cost effective research solution designed exclusively for organizations interested in monitoring and managing their reputation in the nation's capital.

Be Certain about Your Reputation, Even In Uncertain Times

Click to enlarge GfK Roper DC Radar polls 500 decision-makers and influencers who work in, for and around the government and related organizations in Washington. To view the GfK Roper DC Radar Insider's profile, click the thumbnail to the left.

GfK Roper DC Radar offers your company, trade group or non-profit organization affordable access to five questions about the organization(s) of your choice with the flexibility to allocate questions across the following five core reputation metrics:

Awareness and favorability of your organization
Awareness and impact of news about your organization
Awareness and impact of your organization’s advertising
Perceived lobbying influence of your organization in Washington
Support of regulating your organization

You can ask multiple questions about your organization and industry – or the same question about multiple competitors.

Need A Deeper Dive Into the Opinions of Key Stakeholders?

Whether you’re looking to understand the issue environment, need insights to help guide your communications planning or are looking to connect with hard-to-reach DC insiders and policy-makers within specific fields and positions, our custom research experts can tailor an effective approach to fit your needs.

Reliable Insights You Can Trust From the "Go-To” Source for Public Opinion Polling

We can help you reach your communication goals with publicly released opinion polls that win you press attention and demonstrate thought leadership. With three quarters of a century of experience and a sterling reputation for quality, GfK Roper Public Affairs is one of the world's most respected independent public opinion research organizations, as demonstrated by The AP-GfK Poll (www.ap-gfkpoll.com), a partnership with The Associated Press and one of the most widely reported polls in the world.

Let our research consultants show you how GfK Roper Public Affairs can help your organization at each phase of your communication cycle—from strategic and tactical research, to measuring your reputation and results.

To learn more about how we can help you manage your reputation and issues in DC and beyond, contact us.