• GfK Brand & Communications
• GfK Customer Loyalty
• GfK Employee Engagement
• GfK Mystery Shopping
• GfK Roper Consulting
• GfK Roper Omnibus Services
  • GfK Roper OmniTel
  • GfK Roper Hispanic OmniTel
  • GfK Roper Teen OmniTel
  • GfK Roper OmniWeb
  • GLOBO BUS
  • GfK Roper Poll
  • GfK Roper Super Omnitel
• GfK Roper Public Affairs & Corporate Communications
• GfK Qualitative & Ethnography
• GfK Strategic Innovation
• GfK Interscope

GfK Roper Hispanic OmniTel

The Hispanic population is now the largest and fastest-growing minority segment in the United States and an increasingly influential force in the marketplace. Comprising more than 13% of the US population, the Hispanic segment is expected to grow more rapidly than the mainstream population in terms of both numbers and purchasing power. If you’re not marketing your product or service effectively to this group you might not be reaching over 38 million consumers in your target market.

GfK Hispanic OmniTel® is a reliable and cost-effective national telephone omnibus survey that helps you understand the lifestyles, buying behavior and unique perspectives of Hispanic Americans so you can:

• Strengthen your brand identity
• Increase market share
• Deepen customer loyalty
• Open doors for future growth

GfK Roper Hispanic OmniTel’s acculturation model identifies how consumers in target markets fall along the acculturation continuum from "least acculturated” (individual’s values and heritage prevail) to "highly acculturated” (new culture’s values have been adopted). Hispanic OmniTel also provides the guidance needed to help overcome language barriers in client marketing efforts.  Clients can identify the language consumers speak most often at home and at work, as well as the language preferred most when watching TV, reading print media or when listening to the radio.

Conducted in English and Spanish and employing an innovative sampling design that yields more representative samples than targeted urban or listed surname methods, GfK Hispanic OmniTel addresses your specific research requirements with the high standards of quality that have made us an industry leader in omnibus research.

For more information about GfK Roper Hispanic OmniTel or our other Hispanic market services, please contact us.