Turn Market Data Into Market Intelligence

Through our Hispanic market services, we can help you connect with America's fastest growing segment.

• The Hispanic segment comprises more than 13% of the total US population.
• The Hispanic market is an increasingly influential force in the US marketplace.
• The Hispanic segment in the US is expected to grow more rapidly than the general
  population in terms of both numbers and purchasing power.

Helping You Connect

If you’re not marketing your product or service effectively to the Hispanic segment, you might not be reaching over 38 million consumers in your target market. Through our Hispanic market services, GfK Custom Research North America offers access to the most comprehensive set of resources available to help you connect with America’s fastest-growing segment. We offer the decision tools and expertise you need through some of the most trusted names in market research, including GfK In Person Hispanic Research studies, GfK Hispanic Qualitative & Ethnography studies, GfK Roper Hispanic Omnitel, GfK Automotive’s AFI studies and The Hispanic Small Food Store Sales Index, a product of our sister company, GfK Audits and Surveys.

A Unique Array of Exclusive Resources

GfK Roper Hispanic OmniTel™ is a reliable and cost-effective national telephone omnibus
survey that helps you understand the lifestyles, buying behavior and unique perspectives of
Hispanic Americans so you can:

• Strengthen your brand identity.
• Increase market share.
• Deepen customer loyalty.
• Open doors for future growth.

Our innovative approach yields a higher quality, more representative sample than raditional methods, so you get the most accurate and reliable survey results available. Whether you field one question or an entire study, GfK Roper Hispanic OmniTel addresses your specific research requirements with the high standards of quality that have made us an industry leader in omnibus research. To learn more about GfK Roper Hispanic Omnitel, contact Bruce Barr, Vice President, Omnibus Services at (609) 683-6174 or .

For more information on GfK's Hispanic market products and services, Contact us.