GfK Roper Reports® Worldwide

GfK’s Roper Reports Worldwide consumer trends research helps marketers, strategic planners, product and brand managers create successful strategies for growth by providing deep insight into consumer drivers in every region of the world. It is the most comprehensive and strategically effective resource for understanding and communicating with consumers who live in different cultures, who have wide-ranging values and needs and who have varying access to media, technology and retail options.

GfK Roper Reports Worldwide delves beyond demographics to profile the lifestyles, values, attitudes and buying behavior of consumers in more than 30 developed and developing nations that account for the vast majority of global spending. You’ll gain access to reliable, globally comparable decision support that enables you to:

Track consumer behavior and attitudes globally
Learn what motivates people across diverse cultures and nationalities
Discover how cultural allegiances impact perceptions of global brands
Understand and anticipate shifts at the country and regional level
Analyze values across countries and cultures
Align brand values with consumer values
Identify new target segments and bright spots for growth
Conduct global market-sizing work

In addition to offering the richest portrait of the customer landscape, GfK Roper Reports Worldwide provides a trends perspective that highlights shifts at the country and regional level. You’ll be able to identify sustainable trends for new product development and strategic planning so you can take early action on emerging opportunities.

To find out more about GfK Roper Reports Worldwide products and services, contact us today.

Consumer Trends from GfK Roper Consulting

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