Roper Public Affairs Appoints New Leader To Washintgon, DC Office

NEW YORK, January 25, 2006 -- Roper Public Affairs and Media, part of GfK NOP, today announced the appointment of Justin Greeves as Vice President and Senior Account Executive to its Washington DC office.  Mr. Greeves will lead the Washington, DC office with responsibility for designing, developing and implementing custom research programs for companies, associations, non-profits and government clients.

With over a decade of research experience in brand equity, customer loyalty, and strategic communications as well as background in consulting for both non- and for-profit organizations, Mr. Greeves will help to expand Roper’s growing presence in the Washington, DC market.   “Organizations of all types in and around Washington understand the importance of using research to make smart business decisions and present themselves to the public as leading organizations,” noted Mr. Greeves.  “Our research tools are ideally suited to help the leaders and communicators around Washington better understand their stakeholders and be more effective at telling their story.”

Mr. Greeves is a native Washingtonian and has spent his career conducting custom research for highly visible organizations.  In 2003, Mr. Greeves and his research team were honored, in partnership with the American Red Cross, with the PRWeek award for “Best Research in Support of a Public Relations Campaign.” Mr. Greeves has conducted research with many leading associations, corporations and non-profits including Marriott Lodging, Hunter Douglas Window Fashions, AARP, American Lung Association, and the American Bakers’ Association.  “We welcome the chance to help our clients in the Washington area use research to solve business problems, particularly clients that have been underserved by research in the past, such as non-profits and professional and trade associations,” remarks Mr. Greeves. “We can really help these institutions that are uniquely Washington be more effective on behalf of their members, their donors and their clients.

“Roper Public Affairs offers a full spectrum of research capabilities and Justin Greeves will complement our current team perfectly,” notes John Gilfeather, Vice Chairman of Roper Public Affairs, part of the global research company, GfK  “From issues management and strategic communications to studies for public release and corporate reputation research, our team provides unique support to corporations, media, and agencies seeking recognition, reputation management, and an overall understanding of public sentiment.”

The Roper Public Affairs Regional office, located in the heart of downtown Washington DC, has managed major public studies for a variety of clients, including AOL, AARP, Freddie Mac, NEETF, the Smithsonian, the Washington Post.com, New York Times Digital, and the Tiger Woods Foundation.

The Roper Public Affairs office also helps clients gain exclusive access to critical word-of-mouth networks through the INFLUENTIALS® segment – identified by Roper Reports over 60 years of research as those who tell others how to vote, what to buy, and where to eat.  Unique research tools like the Roper Corporate Reputation Scorecard™, NewsFlow™ (created to measure news coverage impact), and crisis management are also part of the public affairs toolbox that Roper makes available to its clients.

About GfK NOP…

Headquartered in New York, GfK NOP is a company of GfK Custom Research, North America, part of The GfK Group.  With home offices in Nuremberg, Germany, The GfK Group is among the top-five market research organizations in the world.  Its activities cover five business divisions: Custom Research, Retail and Technology, Consumer Tracking, Media and Healthcare.   In addition to 13 subsidiaries in Germany, The GfK Group has more than 130 subsidiaries and affiliates in 61 countries.

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