Future Buy

P.S. - There's a New Shopper in Town - have you met them?

A New Era of Shopping Has Emerged...Understanding it is crucial to your success

Today’s shoppers represent a new generation of passionate, self-directed consumers who follow new and unique pathways to purchase that best satisfy their individual needs by category and shopping occasion. GfK’s proprietary study, Future Buy, focuses on shopping habits and behaviors and answers key questions to help retailers, brand managers and marketers better understand the new shopping landscape.

What should retailers, brands and marketers expect in this new era of shopping?
Who are today’s 'Xtreme Shoppers' and which retail channels and strategies are best for reaching them?
How does this new shopper’s "pathway to purchase” work? (is pathway to purchase a phrase we coined or is it general knowledge?)
What are the strategies and innovation platforms for marketers to use to succeed in this new era of shopping?

GfK Future Buy delivers the insights retailers, brand managers and marketers need to answer these and other critical questions in order to succeed in today’s new era of shopping.

Shopper Innovation and Insights for Today’s New Era of Shopping

GfK Future Buy provides a foundation to develop customized marketing strategies and innovation platforms that will help you win in the new era.

GfK Future Buy is a one-of-a-kind shopper innovation study delivering a deep understanding of today’s increasingly complex retail marketplace as well as the shoppers who navigate it best.

Developed by GfK’s team of experienced shopper innovation experts, GfK Future Buy incorporates qualitative insights with a 2,000n online quantitative study among US shoppers. These primary studies are also augmented by in-store and web-based shopper navigation and behavior tracking, as well as by GfK Roper consumer trends research to deliver an unparalleled understanding of the habits, motivations, expectations and decision-making process of the next generation shopper.

Put The Magic of Today’s "Xtreme Shoppers” to Work for You

Shoppers today integrate retail, online and other category touch points when deciding how, when and where they access the information needed to evaluate products and services, and ultimately make a purchase.

Armed with more information than ever before, today’s savvy shopper has essentially leveled the playing field between channels, brands and retailers. Leveraging more technology, tools, resources and information than ever before to inform their purchasing process, this new breed of shopper is determined to stay in control and "win” at the game of finding the best value.

By providing an in-depth, up close look at these "Xtreme Shoppers” their mindsets and motivations, GfK Future Buy can help retailers, brand managers and marketers position themselves for success amidst today’s increasingly complex shopping landscape.

Track Your Shopper Touch Points with GfK Shopper GPS

As modern shoppers continue to refine their use of online and in-store channels, it’s critical for retailers, brands and marketers to understand how the Xtreme Shopper's pathway to purchase really works.

GfK Future Buy makes it possible for you to track the entire new mission-driven, personalized shopping process so you can make the necessary revisions to your shopper marketer game plan to succeed in today’s new retail environment.

Specifically, GfK Future Buy reveals how shopper patterns by category and shopping occasion are highly differentiated and highly personalized across the myriad opportunities for accessing categories, products and brands today.

With GfK Future Buy’s unique Shopper GPS framework, you can pinpoint and track your shoppers’ decision making process every step of the way from awareness to purchase.

For more information about how GfK Future Buy can help you win in the new era of shopping contact us.