• GfK Automotive
  • GfK Barometer of Automotive Awareness and Imagery Study
  • GfK Purchase Funnel
  • GfK Automotive Shopping Study
  • GfK Automotive Intentions and Purchases Study
  • GfK Marketing Communications Impact Study
• GfK Consumer
• GfK Technology
• GfK Media
• GfK Financial Services
• GfK Healthcare

GfK Marketing Communications Impact Study (MCIS)

The Industry’s Most Comprehensive View of the Relationship between Advertising Recall and Automotive Brand Health

To thrive in today’s competitive automotive industry, marketers need reliable and actionable information on the effectiveness of their communications resources. Understanding the linkages between advertising strategy and real-world consumer takeaway and behavioral impact is critical to maximizing the effectiveness of communications dollars spent.

The GfK Marketing Communications Impact Study (MCIS) is a continuous syndicated marketing tracking platform dedicated to helping marketers navigate today’s complex and competitive automotive marketplace. It provides marketers with insightful and timely consumer feedback on marketing effectiveness with complete coverage of the automotive industry. GfK MCIS provides the most comprehensive picture of the relationship between ad awareness, message recall, ad empathy and behavioral impacts—taking automotive marketing insights to a whole new level.

For more information on GfK Marketing Communications Impact Study, contact us today.