Our unique approach to innovation is both consumer and future focused. Our processes include ASG Innovation Tree®, our predictive model that helps us see future opportunity space...areas where innovation is most likely to be fruitful, own-able, and have a high potential for success.
We ground our predictions in analytical rigor, logic, consumer insight and a deep understanding of innovation itself to help identify these promising avenues.
Once a fundamental picture emerges, ASG Innovation Tree models the progression of innovation in numerous categories (core and ancillary), providing some key insights:
This potent tool allows us to then look to the future and predict viable innovation paths, enabling clients to identify likely future "benefit space" that innovation could successfully address. The process results in a much tighter definition of space to explore for innovation (platforms) than any past method.
We use the ASG Innovation Tree® to identify likely future innovation territory, providing focus for the effort and a roadmap to sustainable growth.
GfK Strategic Innovation's expertise includes extensive research and analysis of new product introductions over the past 30 years. Sources of information for our Innovation Tree® predictive modeling include:
For more information on GfK Strategic Innovation products and services, contact us today.