In the modern world Marketing Research is one of the most exciting fields in which to work. In a world in which change is the norm, government and industry rely on marketing research to provide them with the intelligence on which to make their decisions.

GFK NOP prides itself on offering our clients the most technically advanced solutions to their information needs. By constant product development and innovative thinking we remain in the vanguard of the new world of research and marketing.

Our emphasis is on collaboration with our clients. We specialise by market sector, so that the client and researcher are equal in their understanding of the specific market place. A core value at GFK NOP, is to provide the highest quality research. All our executives are rigorously trained in modern survey methodology. Yet we offer the client a challenging environment, in which new techniques are constantly being tested, and in which "off the wall" ideas are treated with respect.

GFK NOP prides itself on providing the most technically advanced solutions to our clients' information needs. We lead the way in online data collection and reporting, just as we led the way in computer aided methods for personal and telephone interviewing. Our researchers are as comfortable conducting research by WAP, SMS messaging, PDA, touch screen and broadband Internet as they are with the telephone and portable computer.

Likewise our qualitative researchers are pushing out the boundaries of creativity as they explore complex issues such as racism, social deprivation and inner city poverty. They use the latest projective and enabling techniques, to explore and explain motivations, attitudes and behaviour, as well as focus groups and depth interviews.

Our collective intent is to create knowledge for our clients from the information we gather. This is achieved through a thorough understanding of specific market sectors together with the very latest data modelling and mining techniques provided by our resident statisticians and analysts. The resultant data can then be provided, via the web, in real time, to our clients.

In a world of change, GFK NOP is positioned to continue to be a world leader in the provision of marketing and social research information. We welcome change and embrace the challenges it creates.