The GfK Supplier Diversity Program

At GfK Custom Research North America, celebrating diversity isn’t just the right thing to do, it’s good business. It’s also the key to delivering on the promise we make to our clients every day-- Growth from Knowledge.

That’s why we are firmly committed to achieving excellence in the diversity of our supplier base by:

Providing the maximum practical opportunities for qualified businesses owned by minorities, women, veterans and disabled Americans to participate in our competitive contracting process in order to become regular suppliers of GfK Custom Research North America.
Increasing the amount of business we purchase from these diverse enterprises.

By drawing on the diverse skills, methodologies, and areas of expertise represented among our workforce and supplier base, we enhance our ability to deliver reliable, relevant insights to help our clients grow.

How It Works

GfK’s Supplier Diversity Program is designed to ensure that qualified businesses owned by minorities, women, veterans and disabled Americans participate in our competitive contracting process in order to become regular suppliers of GfK Custom Research North America.

Proactive Outreach—We proactively look to connect with diverse enterprises through our involvement in leading organizations dedicated to mentoring, developing and connecting diverse enterprises with Corporate America, including:

National Minority Supplier Development Council
Women’s Business Enterprise National Council

A Level Playing Field—Our internal procurement process begins with a careful review of each supplier’s credentials and capabilities by the potential purchasing manager in Operations, IT, Facilities or other business unit as appropriate. From there, the most qualified vendors are invited to participate in our competitive bid process before the final purchase decision is made.

While we seek to develop mutually beneficial long-term relationships with each supplier, our commitment to quality and value added service drives the purchasing process, regardless of a vendor’s prior relationship with us. By making it easy for diverse enterprises to participate in this process, we ensure an open, level playing field that draws from the best mix of talent, tools and technology available.

Formal Feedback—We may also provide suppliers with feedback on how they performed in the competitive bid process in order to better prepare them to successfully compete for future opportunities moving forward.

To apply, simply complete the online registration form and your company’s credentials will be routed to the appropriate purchasing manager for future consideration based on our business needs. The most qualified suppliers will be invited to participate in our competitive bidding process as new business opportunities arise.

For More Information

If you have any questions about GfK Custom Research North America's Supplier Diversity Program, please browse the FAQs. If the information you are looking for isn't included, contact us.