A significant proportion of the market have effective multi-platform usage and are increasingly demanding access to services from a range of platforms.

Consumers will increasingly expect connectivity to follow devices, mobile within and outside of the home.

Implications for the way in which media is consumed but also implications for potential network congestion / limitations.

More work needs to be done to encourage multiple connectivity options to keep pace with opportunities created by devices

Important not to stereotype usage of mobile devices as being ‘on the move’ as they are often being used in home or in other fixed points.

This has important implications for content because mobile forms of connectivity are not all about snacking on the move. Often lengthy and frequent sessions are accessed via mobile devices – producing implications for tariffs and network quality.

Mobile broadband is attracting very wide usage of apps, including data heavy entertainment applications. There may be a need to direct consumers to usage of home WiFi to avoid network congestion for these.

Bundling connectivity solutions is clearly a key opportunity for vendors.