For more than 25 years, GfK Automotive has been the preeminent provider of product, brand and consumer research and consulting to the global automotive industry. Counting every major European and North American carmaker among our client base, GfK Automotive research consultants deliver integrated information and insights to the stakeholders who matter most when it comes to supporting your product’s success throughout its life cycle.
Through our innovative research and consulting services, GfK Automotive connects key members of your organization—including executives, marketers, engineers, strategic planners and designers—with your target customers and prospects.
Whatever the issue—from product needs to brand positioning, from message effectiveness to purchase interest, from fleet management to customer satisfaction—our experienced research consultants focus on optimizing your return on investment. With access to the most comprehensive and complete data available in the industry, we have the unparalleled ability to translate your findings into recommended actions that support profitable decisions.
Our proven track record of delivering results that exceed expectations keeps GfK Automotive the leading information partner to the worldwide automotive sector. We help automotive companies build on brand strengths, correct weaknesses, seize opportunities and defend against threats.
For more information on GfK Automotive products and services, contact us today.