Today, nearly one half of American consumers under the age of 50 are cell-phone dominant. That is they rely on mobile phones as their primary method of telecommunications. Marketers looking for a complete picture of today’s marketplace must find new ways to connect with these tech savvy consumers who are often missed by conventional RDD landline telephone samples. That’s where GfK Roper Super OmniTel® comes in. Super OmniTel allows you to connect with cell phone-dominant and cell phone-only users and their households quickly and affordably, so you can be sure you have a complete picture of your entire market.
Currently offered on a quarterly basis, each wave of Super OmniTel includes a sample of 200 out of every 1,000 individuals who are called and interviewed by cell phone. Whether you field one question or an entire survey, the fee for the enhanced service of Super OmniTel is just a fraction of what custom research among cell phone users costs.
As with our traditional landline OmniTel, Super OmniTel includes the INFLUENTIALSSM segment-the 10% of Americans who profoundly impact the attitudes, decisions and marketplace behavior of the other 90%.
GfK Roper Super OmniTel is a cost effective solution for conducting:
For more information on GfK Roper Super OmniTel or other GfK Roper Omnibus products and services, please contact us.