GfK Roper® OmniWeb

Online Omnibus Service

Harness the speed and cost effectiveness of the Internet with GfK Roper’s weekly online omnibus service.  Whether you need a quick answer on a topic or have one idea to test, using OmniWeb is a fraction of what you would pay for a custom study.

GfK Roper Omniweb provides:

• Fast turnaround – 4 business days from when you submit your questions to receiving your data
• A large, robust sample representative of the US adult online population
• The ability to show graphics
• Great for administering questions on topics of a sensitive nature
• Ideal for displaying complex concepts or detailed statements to ensure greater comprehension

Methodology

Conducted weekly among a representative sample of the online population of 1,000 members of GfK Custom Research North America’s online consumer panel of over 1 million US households, the sample frame is balanced by age, gender, education, race/ethnicity and geographic region. After completing the data collection, you will receive a standard demographic banner, with the INFLUENTIALSSM, GfK Roper’s exclusive segment of "opinion” leaders.

Additional Services Include:

• Coded open ended questions
• Custom banner
• Data files

For more information on GfK OmniWeb and other GfK Roper Omnibus products and services, please contact us.