GfK GLOBO BUS®

GfK GLOBO BUS is a a global omnibus service that goes anywhere your quest for global insights might take it.

Able to bring you insights from over 50 countries worldwide,
GfK GLOBO BUS provides a fast, affordable means of obtaining answers to questions on a wide range of issues related to your global marketing needs:

• Brand awareness
• Advertising recall
• Brand or product image
• Market penetration
• Purchasing or consumer behavior
• Characteristics of product users
• Definition of target groups
• Legal research (brand and competition law)
• Point in time tracking
• Incidence checks
• Surveys of low incidence groups

Whether you're looking to field a representative national or international survey, GfK GLOBO BUS delivers the global insights you need -- all though a single, local point of contact.

For more information on GfK Roper OmniBus products and services, please contact us.