GfK Roper Reports® US

The Most Comprehensive Source of Intelligence and Analysis on the Mindset of US Consumers.

For over three decades, the world’s biggest brands have turned to GfK Roper Reports US to transform insights on US consumers into competitive advantage.

We help clients answer questions that are critical to their businesses:

  • How is US consumers’ view of their place in the global economy changing, and what is its effect across categories?

  • Will the "green” movement really take hold in the US, and how will it influence consumer behavior?

  • In what categories does design really matter to US consumers?

  • How children in the US view themselves—and how does it affect the purchase decisions they and their families make?

Our clients depend on GfK Roper Reports for a variety of consultative services: A consumer products company relies on 24/7 access to our database to run its own analyses and stay fresh on US consumer trends.

A niche hotel chain combines syndicated research with our experts’ insights to determine how a key trend—"Life On the Go”—should inform its strategy for expansion.

A publisher exploring acquisitions uses GfK Roper Reports to identify areas for deeper consumer research, eventually leading it to focus its brand and nurture existing properties.

The Longest-running, Most Comprehensive Research on US Consumers:

  • Listening to more than 18,000 Americans age 18+ every year
  • Continuous data collection and touchpoints with consumers throughout the year—so you stay current on the dynamic US market
  • Trend analysis and data comparability across all segments from 1973—by far the largest database of its kind

What GfK Roper Reports US Lets You Do:

GfK Roper Reports US reveals today’s US consumer landscape and the themes and trends of the future. Use your relationship with us to:

  • Provide a broad framework for understanding consumers
  • Uncover key values and life stage motivations that drive behavior
  • Understand how broader events affect a category
  • Link trends data to custom studies
  • Complement and supplement custom research

For more information on GfK Roper Reports US and other GfK Roper Consulting products, contact us.