Key Client Relationship Management (KCRM)

How do you manage a few, vitally important clients who require special attention? GfK's unique KCRM methodology quantifies the strength of business relationships with key clients, reveals the strongest priorities affecting this relationship and tells you how your organization can best improve performance that will lead to stronger, more collaborative relationships.

Unlike many other key account interviews, KCRM is not an open-ended methodology that tends to only uncover qualitative responses.

With KCRM

• You get a powerful multi-dimensional measure of the strength of your relationships with your key clients.

• Instead of top-of-mind responses, you get prioritized drivers of key client relationships.

• Instead of veiled complaints, you get a quantified ranking and ratings of what matters to these key clients.

• Instead of hidden problems that are followed by negative business results, KCRM interviews uncover problems early, so you can address them.

• Instead of long, in-person interviews, the KCRM interview is short so that it can be updated frequently.

• Instead of using a standardized measurement tool, the KCRM survey will be developed around your key clients’ needs and expectations so results are relevant and actionable to your account teams.

• You get a unique approach to survey administration and a robust statistical analysis that is highly effective in identifying the key drivers of your overall relationships with each of your key clients.

KCRM is a better way to manage your most important customers. For more information, please contact us.

KCRM Lets You Better Understand and Manage Your Relationships with Key Clients

Contact us to learn how prioritizing the needs of your most important customers can dramatically improve your channel partner relationships.