The Centers of Excellence are four expert teams within NOP World, created to support the areas of critical decisions you make across the marketing cycle. We work together with each of our industry specific research groups to function as an integrated team in creating powerful solutions that address your marketing challenges.

By mirroring your marketing process, the Centers of Excellence strengthen your performance throughout every phase of the product life cycle—from development to launch to maturity. Each Center of Excellence is fully dedicated to developing advanced methodologies, breakthrough research and innovative services in its area of focus. It is this level of intense focus on your key business needs that makes us unique in the market.

All of the NOP World business units leverage the knowledge and experience in the Centers of Excellence, enabling delivery of customer solutions across a full array of industries, including health, automotive, consumer, financial, technology and media. Drawing on the specialized expertise in the Centers of Excellence, the NOP World business units are able to bring you the insights you need to support the strongest decisions throughout the marketing cycle.