GfK Custom Research Worldwide

Global expertise -- Local knowledge

As part of the GfK Custom Research Global Network, GfK Custom Research North America has experience around the world, carrying out research projects in over 70 countries.

With access to GfK's global resource network, which includes GfK Audits and Surveys, Mediamark Research Inc. (MRI), our U.K. partners (GfK NOP UK and GfK NOP Media), and the GfK US Healthcare Companies, we combine internationally comparable tools and standards of quality with a wealth of local market knowledge -- all delivered through single point of contact.

Whether your research needs are limited to a single country or involve multiple national markets, GfK Custom Research North America stands poised to serve as your primary research provider offering a unified process to meet your global research needs.

GfK Network

The GfK Group

The GfK Group offers the fundamental knowledge that industry, retailers, services companies and the media need to make market decisions. It delivers a comprehensive range of information and consultancy services in the three business sectors Custom Research, Retail and Technology and Media. The no. 4 market research organization worldwide operates in more than 100 countries and employs over 10,000 staff. In 2008, the GfK Group’s sales amounted to EUR 1.2 billion. For further information, visit our website: www.gfk.com.

GfK Custom Research Worldwide

GfK Custom Research Worldwide is one of the world’s largest, fast growing fact-based consulting firms with deep roots in research and marketing science. Custom Research North America is a branch of Custom Research Worldwide. For more information, visit www.gfkcr-ww.com.

GfK NOP

GfK NOP is a leading market research organisation, providing cutting edge quantitative and qualitative surveys and fact-based consultancy. Our research specialists are experts in both UK and international research. For more information, visit www.gfknop.com.

GfK US Healthcare Companies

Represented by three distinct, premiere brands in healthcare marketing research – GfK Market Measures, GfK Strategic Marketing and GfK V2 – the GfK U.S. Healthcare Companies offer you the highest standards of excellence in research experience, innovation and thought leadership, together with the global support of the GfK Group, a company with a rich tradition and history of more than 70 years focused solely on the business of marketing research. For more information, visit www.gfkushc.com.

GfK Audits and Surveys

GfK Audits & Surveys provides a wide range of custom and syndicated programs offering sales measurements, distribution, inventory, in-store activity and promotions, pricing, customer experience, shopper behavior, and a vast array of customized ad-hoc retail studies. For more information, visit www.gfkauditsandsurveys.com.

Mediamark Research (MRI)

Mediamark Research is the leading provider of media and consumer research in the country and the primary source of audience data for the American magazine industry. Data from Mediamark’s Survey of the American Consumer, conducted continuously since 1979, are used in the majority of media and marketing plans written in the United States. And because we measure the audiences of all major media, our multi-dimensional database is the largest and most reliable source available for integrated media planning. For more information, visit www.mediamark.com.