Our Commitment to Quality Research

GfK and its employees are committed to providing clients with the highest level of service in the industry and comply with the professional rules and regulations of market research, whether national or international. We are a recognized member of the following trade organizations and have received several distincitve awards in 2009. For more information, contact us.

Trade Organizations

American Association for Public Opinion Research (AAPOR)

The American Association for Public Opinion Research (AAPOR) is the leading professional organization of public opinion and survey research professionals in the U.S., with members from academia, media, government, the non-profit sector and private industry. For more information, visit www.aapor.org.

American Marketing Association (AMA)

The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. For more information, visit www.marketingpower.com.

Advertising Research Foundation (ARF)

The ARF is the premiere advertising industry association for creating, aggregating, synthesizing and sharing the knowledge required by decision makers in the field. For more information, visit www.thearf.org.

American Statistical Assocation (ASA)

The American Statistical Association (ASA), a scientific and educational society founded in Boston in 1839, is the second-oldest, continuously operating professional society in the United States. For 169 years, the ASA has provided its members and the public with up-to-date, useful information about statistics. The ASA has a proud tradition of service to statisticians, quantitative scientists, and users of statistics across a wealth of academic areas and applications. For more information, please visit http://www.amstat.org.  

Council of American Survey Research Organizations (CASRO)

Founded in 1975, The Council of American Survey Research Organizations (CASRO) represents over 300 companies and research operations in the United States and abroad. CASRO is the "Voice and Values” of the survey research industry. For more information, visit www.casro.org.

ESOMAR

ESOMAR is the world organisation for enabling better research into markets, consumers and societies. With 4,500 members in 100 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making. For more information, visit www.esomar.org.

Institute for International Research (IIR)

The Institute for International Research (IIR) New York facilitates the growth and advancement of our core client-partners by supplying the optimum business solutions, at the right time and in the right format - so that their goals can be surpassed and unique marketplace challenges overcome. For more information, visit www.iirusa.com.

Marketing Science Institute (MSI)

Founded in 1961, the Marketing Science Institute is a learning organization dedicated to bridging the gap between marketing science theory and business practice. MSI currently brings together executives from approximately 70 sponsoring corporations with leading researchers from over 100 universities worldwide. For more information, visit www.msi.org.

Mystery Shopping Providers Association (MSPA)

The MSPA is the largest professional trade association dedicated to improving service quality using anonymous resources. With over 150 member companies worldwide, our diverse membership includes marketing research and merchandising companies, private investigation firms, training organizations and companies that specialize in providing mystery shopping services. Our member companies work with their clients to establish mechanisms to measure and improve levels of service. For more information, visit www.mysteryshop.org. 

Private Label Manufacturers Assocation (PLMA)

Founded in 1979, PLMA provides the private label industry with a strong advocate in the retail and wholesale marketplace. In 1985, PLMA's International Council was created to meet the needs of retailers in Europe. In 1994, PLMA opened its first office in Asia in order to help manufacturers and retailers in that part of the world. As a result of PLMA's organization-building, the industry enjoys the benefits of a full schedule of conferences, seminars,research, and publications. Through its trade shows and member services, PLMA has established itself as a major source of new business for its members.

GfK Awards

• 2009 ESOMAR Excellence Award
  
• 2009 Silver Beacon Award
• 2009 Advertising Research Foundation: Great Minds Award
• 2009 Advertising Research Foundation: Innovation Award of Recognition

Commitment to Quality Research